Parson gin at the BCB 2021

 

Berlin, October 2021

Following a forced break on account of the coronavirus, from 11 to 13 October the BCB picked up right where it left off: as the meeting place of the international bar industry, a place to do business - only appropriate for Parson gin to attend as an exhibitor for the first time.

The BCB has traditionally been a very international trade show, and 2021 was no different as the event once again succeeded in bringing the industry together in a single location. We were proud to represent local Slovenian product - Parson gin Grapy, the world’s first premium gin from the aromatic Styrian grapes Jurka. This year's show brought visitors from 58 countries in all.

In spite of all the challenges currently facing the hospitality industry, the excitement in the exhibition halls was tangible. The industry is ready and able to do business, something that was made abundantly clear by all the interest shown in our product debuts as well as others.

About the BCB

The BCB is one of the leading international trade shows for the bar and beverage industry. Every year, this is where a veritable who’s who of the German and European bar and beverage industry gets together to make new contacts, find out about the latest product innovations and attend educational seminars.

Operacija je bila za sofinanciranje izbrana na Javnem pozivu za sofinanciranje digitalizacije prodajnih poti ter predstavitvenih in trzenjskih gradiv za promocijo a tujih trgih. Nalozbo sofinancirata Republika Slovenija in Evropska Unija iz Evropskega sklada za regionalni razvoj.